H&M, an apparel brand, uses chatbot technology to make sales absolutely seamless. Bots greet customers via Kik messenger and ask a series of clever buyer funnel questions.
Using the answers to their advantage, H&M bots guide users to virtual checkout counters by making product recommendations based on unique style preferences. “Every time a bot interacts with a customer, it files away that person’s unique preferences, buying decisions, etc,”
“Whether consumers are looking for outfit inspiration or are debating trying out a new style, they can browse potential options by chatting with H&M as if they had a personal stylist at their fingertips,”
Similarly, North Face launched a smart Watson-powered mobile shopping app to use in a retail environment. The app will allow you to speak to it openly on the phone — where the Watson-powered shopping assistant will engage you in a question-and-answer conversation to help figure out exactly what you need.
Similarly, Nexright Promotional agent (Watson enabled Chatbot solution) improves customer engagement with Personalized Deals, Coupons, and Loyalty Sell deals/promotional offers to end users. It
- Integrates with existing Loyalty engine
- Create/convert leads to sales
- Understands user personality to recommend products
- Understand customer needs and guides them through the product selection process.
- Understands end user emotions
- Integrates with ECommerce platforms